Name that book.

Your_turnHypothetical question. You’ve written a blog for three years. Let’s say it’s called 37days. A publisher wants to make a book out of 37 of the essays from the blog.

What’s the title of the book? What’s the subtitle?

What would stand out on the shelf and tell in an instant what the book is about? What do you think I’m writing about?

The publisher is stepping back from using "37 Days" as the title – they feel that because "37 Days" requires some explanation, the consumer might not quickly understand what the book is about, and move on before pulling it from the shelf (and taking it to the check-out counter). I can see their point–but…. Your thoughts on that? I understand that writing the book is a tiny part of actually selling it, but I kind of like "37 days" as a title, even though I’m a bit stymied on a subtitle…

What would get Oprah’s attention, for goodness’ sake, and allow me to finally paint my bedroom and send these girls to art school and renew my subscription to Shojo Beat and buy a house on a magical ridge in Jemez Springs, New Mexico, and finally FINALLY get that wood opal ring at the Spirit of the Earth in Santa Fe and fly to New Zealand to see my friend Richard for New Year’s Eve and build a tiny glass writer’s shed in the back yard and buy a hat made especially for me by the fabulous artist at Pinkham Millinery and learn how to make dilly beans? Oh, and spark some intentional living in the process, of course.

So, name that book. Please.

Title thoughts? Brainstorms? Stock tips, murmurs, protests? What would you name it?

About Patti Digh

Patti Digh is an author, speaker, and educator who builds learning communities and gets to the heart of difficult topics. Her work over the last three decades has focused on diversity, inclusion, social justice, and living and working mindfully. She has developed diversity strategies and educational programming for major nonprofit and corporate organizations and has been a featured speaker at many national and international conferences.

43 comments to " Name that book. "
  • Ramona

    What about 37 days? It made me want to read the history of the blog, and keeps me coming back.

  • I agree with Ramona’s comment.
    I was on a site that listed at least 50+ blogs. I clicked on “37 Days” because the name intrigued me. I stayed, and read, because of the message. Congratulations and wishes for huge success!

  • Ramona and Jillian – thanks for your notes and explanations of why 37days works for you. I’ve updated this post (see above) to explain why the publisher has suggested it not be named 37days–that’s not to say I shouldn’t fight for it, and you’ve made compelling cases for keeping it, so I appreciate your taking the time to do that! many thanks!

  • the title “37 Days” intrigued me so much so that i read the intro page and bookmarked your site immediately.

    I think Oprah would appreciate that.

  • Why would the title “37 Days” NOT grab someone’s attention? It’s short, quirky and catchy. And because it starts with a number it should appear on top of most alphabetical lists. Also if there are to be 37 essays it just makes sense. I reckon the trick will be in the subtitle as well as the overall design.

    Let’s see:

    37 Days … that will change your life
    37 Days … what would you do today if you only had 37 days to live?
    37 Days … Go Explore. Be Intentional. Be Alive. (Taken from your most popular tags.)

    Ok, I guess there is a reason why I’ve never been too good at the brainstorming sessions. But there has to be someone very clever in Marketing who can figure out a catchy and appropriate tag line to go with “37 Days”.

    This is very exciting! I am looking forward to this book!

  • Ann Moore

    Hi Patti!
    Fight for 37!
    I found you during my own battle with cancer–and I keep coming back because…you write what my heart aches for..joy, belly laughs and real tears. Your writing matters deeply to me. After spending my days with adolescents (and coming home to raise my own sons) I wangle a quiet spot to find 37–because you help me remember what is important.
    And hey—were the ornithologists of the world disappointed because “Bird by Bird” was not about our avian species? (Note to publisher–Patti’s readers..READ and think!
    Cheers Patti!
    And thanks again for the Wangari note–I had the privilege
    of listening to her speak at Syracuse last year..
    Sincerely, Ann

  • Firstly, CONGRATS on your book deal! That is terribly cool.

    My guess is that every writer wants the title of their book to be elegant, captivating, and spirit-filled. But sometimes the best titles are the simplest.

    I don’t have a title for you, but what I will offer is my take on what you offer me with each post. And that is the opportunity to notice the details, the smallest things, things I might normally overlook, or forget to value. You draw links between seemingly random or unconnected events and observations. You breathe life into even the littlest spaces.

    Have you gone through the exercise of writing down what the blog means to you, and what you think it means to others? If not maybe that’s a place to start.

    As for subtitles, why not take a cue from your blog post? Something about Creating an Intentional Life. Or Intentional Living. Or something like that. Essays on Creating a Life of Intention. etc. etc.

  • First of all, congratulations. What an exciting accomplishment.

    I, too, am a big fan of “37 Days” as the title. How about: 37 Days: Essays on a Well-Lived Life?

  • The 38th day – tagline about the privilege of getting one more grace of a day.

  • Raquel Xamani Icart

    “Why 37 Days?” This would be my title.

    If the publisher is stepping back in “37 Days” because it requires some explanation, let’s be curious and ask why and the book will be the answer.
    No doubt I will honor in the foreword your precious drawing that introduces your blog with the actual question: Why 37 days?

  • Dean Fuhrman

    Just some ideas –

    37 Days – Living Like It Means Something
    37 Days – Live it Up
    37 Days – Time is Short, Live it Up
    37 Days – Living the Life

    The last one is from your post.

  • Kris

    Congratulations!! In the aforementioned spirit of brainstorming…

    – Authentic living: essays on the meaning of 37 days
    – Authentic living: the joys of 37 days
    – 37 days: the joy of… [help, someone, please generate some conclusions to this one… :)]
    – Love, life, and reflections on fleeting moments: 37 essays on intentional living
    – Filling our days with grace: 37 inspirations
    – The poetry of life: stories of 37 days for authentic living

    *My thought was the 37 doesn’t have to lead off the title necessarily.
    * One thing to think about if you would start with 37 is how it would be alphabetized — it is a number or is it a “T” for thirty?
    * One value of the 37 is, as others suggest, it may generate curiosity and for me, I think that works really well in the sub-title. But, as you can see I played with it as the lead title too… :)

    Hope this helps. All my best!

  • Kim

    I agree that “37 Days” is an excellent title for your book. I will buy many copies when it is released.

    I don’t have any great ideas for a subtitle at the moment, but I will think really hard about it because you absolutely MUST renew your subscription to Shojo Beat ASAP now that Vampire Knight is getting SOOOOO interesting!

    (I’m rooting for Zero to get the girl, BTW.)

  • Congratulations! I wanted say: Pick ’37 Days’, but then I read on. I also like the ‘Authentic’ suggestions Kris made in the previous post. The words fleeting and grace also embrace the concept of 37 Days well. So I’ve nothing really to add, other than ‘Go Get It, Patti’, you seriously deserve this and all the things that will follow.

  • We’re obviously not the forum to ask this question of *g*!

    …and perhaps we’re just spoiled, but “37 Days” has such a special meaning here. It would be hard to break the mindset…

    …and besides, if it had another title, it wouldn’t *be* “37 Days”, but just another self-help book in that section echoing the other titles.

  • 37 Days drew me in over a year ago, and I’m sure it will work with a book as well. Most of us (I think) aren’t JUST intrigued by titles, we pick up the book to see what it is about.
    This is why I hate marketing and advertising I guess-:)

  • Christine

    If you had 37 Days to live.

    With the “if you had” and the “to live” in small letters, above and below the 37 days.

    Seriously, they are going to want to tap into your readership base now, right? They have to keep the title.

  • Kim

    Me again with a more thoughtful comment, since my old brain just turned into fangirl mush when you mentioned Shojo Beat.

    I wonder if Jeffrey Yamaguchi had a similar problem when “52 Projects” was published. And what else could “The 1000 Journals Project” book be called? Or “PostSecret”? Having your blog name in the book title matters significantly – book selling strategy be damnned. It’s important to have that continuity when readers of the book search for your blog or link others to it. It’s a short title – it’s easy to remember. All you need is a well written blurb on the back cover to explain its significance. If anything, I think that a well designed book cover is more important than a title in catching the eye of casual readers in bookstores. But that’s not what will sell this book – it will be word-of-mouth promotion by bloggers on the Internet.

  • I like Christine and Donna’s ideas.
    How about “37 Days to Live: A To-Do List”.

    That’s sort of what you do, really – your essays are suggesting things a person might want to focus on if they knew their time was limited. (And, of course, all of ours is.)

    Also, for arguing to keep the 37, the practical side of me wonders how many readers you have, because keeping the name will help translate more of your readers into your book purchasers.

  • janewilk

    Oh, I think the book should be called 37 Days. It’s intriguing and makes people want to figure it out (it worked for me and lots of previous commenters!). I do like the “authentic” and “intentional” suggestions above – maybe for a subtitle.
    37 Days: Intentional Life (or Living)
    37 Days: Every Day Matters
    I’m just thrilled there will be a book, period! Please come to Nashville on your book tour…

  • Caren

    I think it depends on the content of the essays…is there an overall arc of a theme? Besides 37 days, I mean. I was picturing myself in that holiest of holies, a nice independent bookstore here, browsing the aisles… I would definitely pick up “37 Days”, even if I weren’t familiar with the blog. It’s intriguing. There are 37 essays… maybe 37 Days from 37 Days: [insert subtitle here]. I’d pick it up to read the back – oh! Thoughts about living our one wild and precious life! I’m buyin’ it!

  • Sally

    Intentional Living

    Or

    37 Days: Intentional Living

    Because it’s what you are about.

    Now let me know when you come to Montclair, NJ’s Watchung Booksellers, so I can finally meet you.

  • Vera

    I vote for Julie’s If you had 37 Days to live.It says a lot to those who still don’t know you, and the larger font for the two words ’37 days’ will act as a reminder for the rest of us. All the best for my favourite blog writer!

  • Virginia W. Pence

    I tend to take the blogs that shout at me and make me think and put them in a special file for future access.

    Why not call the book THOUGHT PROVOKING IDEAS FROM 37 DAYS?

    If it needs amplification, you could add “Make a difference in your world, your family, your personal life.”

  • Joan Fowler

    I’m with everyone else. Stick with “37 days – what would you be doing today if you only had 37 days to live?” I think it piques ones interest. It is very specific to the message of your essays and it is catchy. I for one like short, catchy titles – I also like ones that ramble on such as “The Curious Incident of the Dog in the Night-time”. I am certain that once the story behind 37 days is on the front jacket flap, the book will be in their hands on the way to the check-out.

  • I had an additional thought after I posted about this yesterday & then read the explanation from the publisher. When I buy a book, it’s usually the cover art that grabs my attention and then the title. The two together are what sells a book for me. So 37 Days & great cover art sound like a winning combination?? :)

  • Nancy MacDonald

    I liked what Ann Moore said about doing your own exercise in what 37 Days means to you. Of course you write about that in Oh so many ways, but have you asked yourself the questions with this book in mind? I often ask my students to do a sentence completion exercise, and these are two of the questions:
    I see myself as . . .
    Others perceive me as . . .

    I vote for 37 Days as the title.

  • Does this mean it’s ready for publication?! :) Patti, please fight fiercely to keep “37 Days.” PLEASE. Please don’t let the marketing department convince you that buyers will not know what it means. You have fiercely loyal readers ALL OVER THE WORLD who will do plenty of word-of-mouth marketing for you. I could only think of one tagline: “37 Days – Living Intentionally in an Unintentional World.”

  • Esther

    37 days: “One wild and precious life”
    37 days: “Write like hell”
    37 days: “All the time in the world”
    37 days: “I’m beginning here”
    37 days: No regrets
    37 days: Don’t look back

    I looked at your words and the first four suggestions are lifted out of your explanation of why “37 days”; the last two is what your 37 days means to me.

    I agree with everyone – keep 37 days – in fact if you haven’t already, trademark it, register the brand of “37 days” – it’s yours and we clearly all love it. It means so much to all of us. Keep it tight! It wouldn’t be the same if it wasn’t 37 days. I want a t-shirt, a travel mug, a tote bag, a writer’s notebook – i’ll come and help you build these at your kitchen table!!

    How do we order your book?!

  • How about something along the lines of
    “37 days remaining: 37 essays to guide you.”
    or “37 days of life: 37 stories to live by”
    or “37 days: 37 ways to make them count”

    I am with the other commenters who insist that you insist that the publishers keep the number 37 in the title, and preferably the whole entire “37 days”. I think – go one better and put the number in twice.
    Congratulations and best of luck!

  • If your book is longer than 37 sections or days from the best o, it would be just be confusing for new print reader.

    Want something catchy, and accurate and summative.

    So brainstorming…
    Act Up for Change
    Act Out Change
    A Bigger Love
    Stay Real, Feel Play
    Love > Fear*
    Heart Mutters Matter: Being Better to Self
    Living on Purpose*
    Eyes on the Pulse of Joy
    1 Package: Life, Inspiration Included
    Glory your mourning
    Important First, Worry Later
    Eyes Open Anyway
    Direct Experience*

    A lot have verbs which might be too strongly worded. The title is the first level of attraction, the first hook or draw. What effect or answer do you want to give?

    blog you might like Patti http://fromsmilerwithlove.blogspot.com/

  • Jeannie

    Hey Patti,
    I’m a fan of keeping the 37days, too. Just to let you know, when I buy my copy of your 37days book, I am pasting my photograph on the back of it with abandon!

  • I have read through all 33 of these comments, and Kristine’s is easily the best in my opinion!

    So, rather than offer some half-baked idea of my own, I’m going with the best:

    If you had
    37 days
    to live

    …with “If you had” and “to live” in smaller font size.

    I agree with the many comments referencing the importance of “37 days” and the ease with which the book-flap text could explain to the browser what the heck it all means. Plus, the title suggested by Kristine starts that explanation process right away.

  • Bill Mea

    How about:

    37 Days to Live
    A Guide to Intentional Living

  • Raquel Xamani Icart

    37 Days to Live
    A Guide to Intentional Living

    There is intention, reason and meaning in Bill’s title suggestion that convey all and explains what 37 days is about.

  • jylene

    i also think you must keep 37 days as your title. there are very many excellent comments and suggestions above which i agree with. and i especially like marilyn’s idea for a subtitle. again, congratulations, patti! keep us posted on the progress of this exciting project!

  • p.s.

    as someone who has spent much time in Holistic / Spiritual / Intentional / New Age/ Ancient Widom centered book stores, fun alternative book stores and even corporate book stores, the title 37 Days and a great graphic design would pull me in. Please avoid the common self- help book sounding names that turn many, many of us off.

    Stand your ground with the Publisher. It is your work, not theirs. They get the opportunity to profit off of it if they treat it and you right.

  • I agree that 37 Days by itself is great. But I also agree with Rick and Bill – 37 Days to Live might please the publisher.

    Do you know who Beth Hart is?
    http://en.wikipedia.org/wiki/37_Days
    apparently the title sells records!

  • Susan

    I’m a believer in the visual message conveying the intention, so I like the different font sizes suggested in

    If you had
    37 DAYS
    to live:
    subtitle

    And I’m not wild about taming the title by explaining it.

    If selling books is the goal, I’m a believer in viral marketing. We will all tell all of our friends – and that’s aLOT of (book-buying) people! Given your fan base, you could create a book signing tour simply by asking who could/would host you in one of their local bookstores.

    Then there’s Oprah….and the big booksellers…and keyword search engines…and awards for new works by an unknown author (in the 37 Days field anyway).

    I echo those who support keeping 37 Days as the lead, as well as those who ask what is your intention. You can do good/be good any number of ways.

    Go for it!

  • Oh my. What a great example of letting a group of really smart, engaged, passionate, wonderful people loose on a problem… I’ll respond to each of you individually by email once I get back home, but wanted to send a public ‘thank you’ for this incredible insight, energy, and passionate entanglement in my challenge – I so appreciate the thoughtfulness and care… love to all of you!

  • I’m just catching up as I’ve been away for awhile…
    I haven’t taken the time to read all of the comments, but I, too, was intrigued by “37 Days” and think it must be part of the title. 37 Days: Dieing to live.
    ??
    love love love your blog, Patti, and can’t wait for the book!! what a wonderful gift it will be!

  • Patti,
    Congratulations on your upcoming book. You’ve already received some great suggestions for a title, but I thought I would weigh in with a few more. I agree with the majority view that “37 Days” should remain in the title.
    37 Days: Living Fully in the Present
    37 Days: Finding the Meaning and Purpose of Our Lives
    37 Days: Creating a Powerful and Guiding Sense of Purpose
    37 Days: A New Way to Live
    37 Days: Ending a Life to Live With
    37 Days: Reflections on a Life Worth Leading
    37 Days: Reflections on What My Life Could Really Be
    37 Days: Reflections on the Directions of Our Lives
    37 Days: Confronting the Purpose of Our Lives
    Best wishes,
    Gerry

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